The first step together, to a better future
As the founder of the Turkish banking industry, Ziraat Bank’s ability to be a “bank of reference” in today’s rapidly changing financial markets depends on a dynamic business model that is continually renewed based on such principles as sustainable efficiency and profitability.
In this context, our journey “Together, to a better future” began in December 2011 as a team that is going to such great lengths to create the Ziraat Bank of the future by the 150th anniversary of its foundation, by protecting the values of the Bank.
Within the framework of the project entitled “Together, to a better future”, our aim is not only to be “successful”, but also “to make a difference”.
The principle of change summarized with the expression, “Together, to a better future”, will more strongly prepare Ziraat Bank for global competition in a world that has undergone rapid restructuring.
In line with this principle, Ziraat Bank determined the following as its priorities:
In the next two-year period - in which we will reshape the corporate structure of our Bank in order to listen to and understand our customers’ financial needs and offer the right value proposition to them - our most important criterion of success will be to take 1st place in our customers’ minds by winning their hearts and minds, and thus to further strengthen the brand value of Ziraat Bank.
Our fundamental principles are: